May 22, 2011
Managing 303 SWOT Analysis of Regis Company
Section I – Company History
Atrodo Corporation, a lot of money 1000 firm, specializes in cosmetic salons, hair restoration centers, and cosmetology education. The Company owns, franchises, or perhaps holds ownership interests in approximately doze, 700 worldwide locations (Regis Corporation, 2009).
Regis' company and business locations function under principles such as Supercuts, Sassoon Salon, Regis Salons, MasterCuts, SmartStyle and Locks Club for Men and Women (Regis Firm, 2009).
Additionally , Regis maintains an title interest in Provalliance, which runs salons mostly in The european union, under the brands of Jean Louis David, Franck Provost and Saint Algue. Regis also maintains control interests in Empire Education Group in the U. S i9000. and MY PERSONAL Style concepts in Japan. System-wide, these types of and other principles are located in the U. H. and in more than 30 various other countries in North America, South usa, Europe, The african continent and Asia (Regis Firm, 2009).
In the nearly 9, 500 North American salons, Regis offers a wide range of hair care services including haircuts, styling and coloring, as well as a wide selection of professional hair care goods (Regis Firm, 2009).
Through their ninety six Hair Membership for Men and Women places, Regis also provides a comprehensive menu of hair restoration product or service (Regis Company, 2009).
Section II – Strengths and Weaknesses
We would consider a pair of Regis Corporation's strengths to be their durability & company recognition and salon geographic locations. Two of Regis Corporation's weaknesses will be poor managing and poor management.
Power #1- Long life & Company Recognition
Regis commenced 88 years ago and since after that has grown to a multi-billion buck company. Manding Corporation owns several well-known brands just like SuperCuts, Master Cuts, Vidal Sassoon, and ProCuts. They likewise have their own total hair care business line called DesignLine.
Strength #2- Salon Geographical Locations
Regis strategically places all their salons in locations with high customer traffic flow just like malls, shopping centers, and Wal-Mart Supercenters. Having salons located in these areas allows for buyer flexibility and a highly obvious location for potential walk-in clientele. Regis is also has salons within Canada and Puerto Potentado, as well as above 400 beauty parlors operating internationally in European countries (Regis Firm, 2009).
Weak point #1- Poor Management
After studying many Atrodo employee testimonials from glassdoor. com, the majority of cons the employees listed had to do the administration. Employees explained management because unconcerned with quality of stylists employed, unresponsive to employee's needs and worries, and low opportunity for advancement. Upper and lower level management have to be properly trained and integrate employee personal strength which includes staff recognition, showing leadership, and providing opinions (" Glassdoor. com, " ).
Weak spot #2- Poor Customer Service
After researching many client reviews, many of the complaints were centered on customer service issues. Several customers complained they were hurried through their particular service and there were complaints of having to await over 1 hour for their support even though they'd an appointment. Bad customer service is bad for the head of hair business since you not just loose that you client; additionally you lose virtually any future testimonials from the consumer and it can produce a bad standing for the salon by itself (" Glassdoor. com, " ).
Section III – Opportunities and Threats
Two current chances for Atrodo Corporation's happen to be their hair refurbishment businesses as well as the availability of real estate for new development. Two of Manding Corporation's current threats would be the downturn from the general economic environment and their...
Sources: Regis Firm, Initials. (2009, August 28). Form 10-k. Retrieved coming from AnnualReports data source http://www.annualreports.com/HostedData/AnnualReports/PDFArchive/rgs2009.pdf
Zacks Investment Analysis, Initials. (2011, May 9). Regis corp. (rgs-nyse). Gathered from http://www.zacks.com/ZER/zer_get_pdf.php?r=Z735492&t=RGS&id=17773
Glassdoor. com. (n. deb. ). Gathered from http://www.glassdoor.com/Reviews/Regis-Corporation-Company-Reviews-E2076_P3.htm