Primark and Oxfam
Marketing Purpose and Techniques
Graphs & Desks _______10
This record is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.
Before we are able to understand the success of the marketing techniques, we now have investigated the two companies and carried exploration by looking through different sources. Sources contain; internet analysis, company site, advertisements which in turn we examined on www.youtube.com for Oxfam.
Additional options include the BTEC Level 3 Business Book1, which was accustomed to look up approaches such as; success strategies and brand awareness. We have likewise used assets such as PowerPoint Presentations from your Times 95, Business Case Studies.
In this record you will find some information concerning the company on its own and how they will market themselves which we have put into parts in a specific order to present how we deducted of how effective we think their very own marketing skills will be.
We now have provided proof of our exploration and transported relevant info into chart.
Oxfam is a voluntary charity company. Oxfam's main objective is usually to reach out to poor countries that help civilians manage their own lives from the options Oxfam give.
Oxfam marketplace themselves through their website and television advertisements. This helps all of them get more focus from persons and persuade them to donate to Oxfam. Oxfam utilize direct mail. Oxfam also marketplace through a revenue orientated approach. For example direct sales.
Oxfam's marketing strategies pertaining to growth is usually market penetration as they wish to attract new clients to increase their particular share in the market.
Oxfam's marketing aim is to raise awareness of low income in fewer economically designed and famine countries.
On the subject of raising awareness all of us found out that Oxfam establish ethical trading. Oxfam condition on their website that they can help neighborhoods to deal with against businesses who set lives of civilians at risk. Oxfam talk about the Switzerland pharmaceutical huge Novartis difficult rights in India based upon developing less expensive medication. We have made a screen shot of this particular section beneath ‘proof of research' listed below.
Company Product/ Service:
Oxfam have a charity shop offering many goods from clothing to catalogs. Oxfam also provide charity jobs which occur throughout the year satisfying their company purpose. This requires them rendering aid to many countries about Africa and Asia. Oxfam supply the countries with physical resources permitting the poor residential areas to start a brand new life and make a living by providing them with some of the following; people making a living by simply growing and trading plants, providing services in treatment centers set up by simply Oxfam and supervising schools made for the homeless and orphan kids.
Even so the services based upon growing and trading plants are limited due to environment change. Climate change may destroy the service of helping civilians grow crops in many geographical specific zones. This can plainly create a damage for Oxfam and change the way in which Oxfam deal with this support.
We did not find any sources linking us to the difficulty this causes Oxfam apart from the PDF FILE file offered by Oxfam. The section of this file was headlined ‘Helping communities to adapt to local climate change... ' and the figures provided for the situations Oxfam identified were based on years 2011-2012. Most situations are based on flooding and have analysed this section of the file by using the figures to assist us know how Oxfam will certainly deal with this kind of situations to stay successful.
We have provided a graph containing the actual figures and possess used the...