Marketing Exploration - College or university of Ottawa Minto FITNESS CENTER Essay

Advertising Research - University of Ottawa Minto GYM

Stand of Articles

Introduction ………………………………………………………... Pg. 2 Research Aims …………………………………………….. …Pg. 2 Exploration Methodology………………………………………….. …. Pg. two Results………………………………………………………….. ….. Pg. a few

Frequencies and Descriptives……………………………..... Pg. 3

Get across Tabulations……………………………………………Pg. 6th

Correlations…………………………………………………. Pg. 7

Indicate Comparison…………………………………………... Pg. 8

T-Test and One-Way ANOVA………………………………Pg. 9

Regression…………………………………………………... Pg. 10 Limitations………………………………………………………….. Pg. 14 Conclusions…………………………………………………………. Pg. 12 Recommendations…………………………………………………... Pg. doze Appendix……………………………………………………………. Pg. 13

Appendix 1 – Customer Satisfaction Model……………….. Pg. 13

Appendix 2 – Survey……………………………………….. Pg. 16

Appendix several – Frequency/Descriptives………………………Pg. 19

Appendix 4 – Cross Tabulations……………………………. Pg. twenty-five

Appendix 5 – Correlations………………………………….. Pg. 28

Appendix 6 – Suggest Comparison……………………………Pg. 30

Appendix 7 – T-test and Visible ANOVA………………. Pg. 34

Appendix 8 – Regression……………………………………Pg. 40

Appendix being unfaithful – Recommendation……………………………. Pg. forty-four

Introduction

The objective of our exploration was to measure the satisfaction numbers of current scholar users with the Minto Athletics Complex gym facilities located on the University of Ottawa campus. Through the use of supplementary research and individual selection interviews, we were capable to identify four quality features that greatest defined the user experience at the gym: accessibility, ambiance, equipment, and staff. These types of attributes generated the creations of our analysis objectives.

Analysis Objectives

Our exploration objectives depend on our familiarity with customer satisfaction, health facilities, plus the insight all of us gained through our disovery research. Our research objectives looked to find answers towards the following inquiries: To what degree are college students satisfied with the gym facility located within the School of Ottawa's Minto Sports Complex? What expectations do users include in regards to the health club facility? What particular advantages of the gym cause this satisfaction? How well does the Minto Sports Intricate gym fulfill these objectives and requirements? What parts of the gym could be improved to keep up or increase the satisfaction of students making use of the gym?

Analysis Methodology

Research Design

An exploratory way using a set of questions to study students at the moment using the gym facilities was deemed the best to collect valuable data in terms of current pleasure levels. The questionnaire (see Appendix 2) was created using the Qualtrics online system. This tool not simply allowed all of us to present each of our survey within an appealing and professional fashion but likewise administer that easily and effectively by making use of iPad equipment. Each survey took no more than five minutes to administer.

Test Design

As our concentrate on population was expected to frequent the gym services located on the Minto Sports Complex, we all felt it will be best to provide our study directly to learners as they moved into or leaving the services. A total sample of 114 current college students users had been surveyed from November 21-23, 2012. Several times of working day were selected to ensure the eradication of any bias associated with peak hours. The perimeter of sample error in a 95% confidence level was approximately ±9. 0 and therefore 95% of all samples of this size will generate findings that do not really differ by simply more than being unfaithful percentage details. Given our time limits in regards to collection, we have regarded this perimeter to be suitable for the purposes of your research.

Data Collection and Fieldwork

Each of our fieldworks had been members from the research group. Over the course of three or more days, clubs of 2 fieldworkers were deployed to the fitness center location armed with 2 iPads (and a backup laptop). The set of questions was designed to push a surveys takers to provide an answer to each query before to be able to move on to the next. This guaranteed that each review was...